Brand founders history:

Max:

For as long as I can remember, I have had this urge to create something I am passionate about. It is with that mindset that I launched PURPLE PLACE with Gwap: a project born from a need to share, to explore, and above all to feel alive.

This brand has helped me grow, think differently and search for meaning. Even though the journey is only beginning, this project fulfils me deeply — to the point of wanting to share this philosophy with you.

The name Purple Place comes from a simple but powerful moment: the bus rides during my studies, carried by music, in a bubble of calm outside of time. Purple became the symbol of that inner space: introspective, melancholic and deeply emotional.

With our clothes, we want to recreate that feeling: a cocoon, a moment of your own, at peace. Of course, building a brand comes with challenges, but what drives us is passing on an authentic vision — not just "selling for the sake of selling".

That is also why music touches us so much. Even without composing it, we wanted to give it a place in our universe. We actually released an album that embodies the soul of Purple Place.

And what makes all of this even stronger is you. Your feedback, your messages, your visits to our pop-ups: it is a real driving force. Thank you.

Gwap:

My name is Gwap, co-founder of Purple Place. Ever since high school, I knew I was not made to follow a pre-drawn path. Fashion is where it all started, but today Purple Place is much more than a brand to me: it is a vision. Through our journey with Max, we are trying to prove that success is not always found on the marked road, but in the detours you dare to take.

I dabble in everything, but my obsession is design. Whether on my tablet or in my head, my creations are a blend of everything that inspires me: music, architecture, films. I do not talk much, but my visuals speak for me. Every piece I design tells our story.

This brand is an alchemy. A blend of my mindset and Max's. It is a space where our ideas meet, where our visions come together to create something unique. A playground in constant evolution, always moving — like us. Every visual, every design is a conversation between our two minds, a message we leave for you to interpret in your own way.